I wish I could be a money grubber by trade, but the occupation does not befall me. It's not that I can't handle money, but the grubbing cramps my style. Grubbing anyting (but especially money) can be hard work and usually requires years of training. No, no, I lean naturally toward bullshitting, punctuality and mediating arguments. That means I'm good at selling nothing. By that I mean, if you have a whole lot of nothing, and you can't sell it, you should call call me. I'll sell your nothing for you, at prices way above current blue-book values, turning a nice profit for both of us.
How does one sell nothing? Easily. Make the potential buyer think they're buying something. Like "service and expertise" for instance. Lots of people want to buy that. What kind of service and/or expertise? It doesn't matter. What you're really saying is, "For a nominal fee, I'll make three phone calls per month on your behalf." And, if you're really clever, you have a clause in your contract that indicates possible extra charges should the phone calls become excessive (more than three).
I can hear you saying, "What if someone finds out you're not an expert of anything, and they call you on it?" Not to worry. Simply agree with them that you're not an expert on whatever it is that's upsetting them, then suggest they hire one. In fact, tell them you know of just the right expert, and for an additional fee, you'll hire said expert on your clients behalf, getting them a bulk rate discount.
Suppose they realize they haven't bought anything, and are paying you for nothing. Ha! That's laughable! Of course they'll never think that, because they're also too busy selling (and buying) nothing. The thought will never occur to them, because they think they actually have something. That's what makes the trick so easy. Sure you know you're selling nothing, but everyone wants so badly to believe it's something. They'll never question it, because if they do, they'll be questioning themselves, and that, friends, would not be acceptable.
Still at the end of a hard day of selling nothing, someone still write me a check. A check to show they're appreciation to me for getting rid of all that nothing, which can really start to clutter up... uh... whatever you're keeping your nothing in (warehouses, offices, bank accounts, garages etc).
If you've got nothing to sell, call me right away. My services are in high demand, so these deals won't last. Remember, you're nothing if not for nothing.
Subscribe to:
Post Comments (Atom)
1 comment:
As we know, "Sometimes nothing is a real Cool Hand".
Post a Comment